How Social is Social Media?
I am writing this post after playing with Gowalla for about three weeks. Gowalla in short is a social media game you may say in which you collect stamps, pins and items by checking into real world places with a gps and internet enabled phone. Currently only the iPhone and Android phones are supported. Stamps are spots you visited, pins are earned rewards and items are virtual things on spots with real nice logos that you can collect by swapping them out. Every time you check in on a spot your friends get a message and optionally a tweet.
The thing I am missing with Gowalla is the interaction with your friends. But if the only interaction is knowing where they are, I don't care. I have used Gowalla during a train trip and checked in at every station to collect a stamp and to look for cool collector items. My friends got bored by the message every 5 minutes and tweeted me questions about it. I got bored with a friend going from shop to shop. Seeing the check-in message was the only interaction.
The other problem in my opinion is the amount of users. There are a lot of spots in my part of the Netherlands where I am the only one checking in. Either I am not in the right places or there are not a lot of users. The activity I see from users at train stations or even a cool place like Seats2Meet is very low, like one check-in every other day and sometimes nothing for weeks.
My conclusion is that for a social media tool like Gowalla you need two things: users and (inter)activity. Gowalla is lacking both at the moment. The amount of users might grow but the lack of interactivity is really a miss.




